Marlboro Cigarettes

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2011-09-01T04:49:00.001-07:00

The history of cigarettes "Marlboro", which are now made in St. Petersburg, and, sadly, are available to each student. They appeared in 1924 in America as the ladies ("soft as May Day") and issued with a mouthpiece ivory or red - that was not visible traces of lipstick. In 1954 he established a production of "Marlboro" and stronger, and that cigarettes like men, but released them from the filter and - for the first time in the history of cigarette cases - packs a solid opening to the top, so that men could wear them in the pockets of jeans. In 1964 the country was invented "Marlboro", and by 1975 they became the best selling cigarettes in the world. Official appearance of cigarettes "Marlboro" in Russia refers to 1990. At the end of this beautiful story, I note that Wayne McLaren, the same "cowboy" with a cigarette in his mouth, which became a symbol of "Marlboro", died of lung cancer in 52 years.

But back to the Soviet Union of the 1970s.

Major Leningrad factory continued to operate for decades in producing their products. Sons smoked "White Sea" also because he smoked their fathers and grandfathers. True, not all the sons ... daughters prefer the cigarette.

Tobacco factories continued to evolve. In 1970-1986 years he factory. Uritskogo called Leningrad industrial association of the tobacco industry to them. Uritsky. In the early 1990s, the factory suffered third birth. It was acquired by American holding PJR Nabisco, then gone over to the Japanese company Japan Tobacco Inc. (Which is Headquartered in Geneva and has offices in over 40 countries). The owner of the factory became the company JT International. The total investment in the company's St. Petersburg factory "Petro" (formerly named. Uritskogo) totaled $ 400 million. After upgrading and renaming of Joint-Stock Company (JSC), "Petro" the company has become the largest and most modern cigarette production in Russia and the largest factory of JT International in the world. In 2008 it produced 8000 cigarettes per minute (about 50 billion pieces per year). Stamps issued "Petro" cigarettes and cigarettes (more than 20 titles), including "Peter I» (first released in 1995), "Russian style" license "Samel" (appeared in the U.S. in the early 1920s under the slogan of the advertising "Get yourself a camel»), «Winston», «Sakm» and others, are well known in St. Petersburg. In 2003, "Peter I» added "light" version - "Peter I Mild flavor," "Peter I light taste," "Peter I Super-light taste." Tsar Peter, founder of the tobacco business in Russia, did not expect, that's how things will turn that his name will be called the cigarette factory ...

In 2001, the factory "Petro" from the Middle Avenue Vasilevsky Island was transferred to the Peterhof highway, 71. Having visited the factory in April 2005, the author of this book with pleasure and surprise at cheap dinner in an excellent working the dining room, a cigarette is not tried, so to say anything about them can not, moreover, that a glass of juice would not exchange even a pack of cigarettes. Or even tobacco Zhukov.

In 2003 JSC "Petro" has been the largest taxpayer in our city. Heavy industry here, "smokes."

Let's go back to the factory to them. Clara Zetkin. In 1991 the factory was transformed into joint-stock company (JSC) from 1992 - JSC "Nevo Tabak". For more than 130 years, it is at the same address - Klin Ave, corner Bronitskaya street. This is one of the largest Russian tobacco companies without foreign capital. Every year, "Nevo Tabak" produces over 12 billion cigarettes - AN Shaposhnikov, founder of the production volumes are not even dream of. Now the company produces about 20 brands of cigarettes in the name of which sounds "Petersburg-North" theme. This Cigarette "Leningrad", "Peter the Great," "The Emperor", "Aurora", "Northern Palmira", "Prima Nebo" and others, as well as your favorite cigarette of the Russian North - "Arctic". On the 300th anniversary of St. Petersburg in the firm released a brand of cigarettes, "1703" and bought his own equipment filtrodelatelnoe.

In 1994, the leasable area of one of St. Petersburg companies founded the first factory of "Rhillip Morris» in North-West - "Philip Morris Neva." The second - "Philip Morris Izhora", the most powerful of the Russian factories «Phillip Morris», was built in the Leningrad Region "from scratch" and began work in February 2000. It is the largest investment project in Eastern Europe. In early 2002, «Phillip Morris» stopped production on "Philip Morris Neva", the company dismantled the equipment and all staff have moved on, "Philip Morris Izhora."

In 2003 the company «Phillip Morris» announced its intention to invest in expanding production 240 million dollars. In 2005, to be released 70 billion cigarettes.

In 1997 released their first cigarette at the factory "BAT-SPb", which was called to this "Rothmans Nevo". At that time it was one of the most modern plants of the tobacco industry in Russia. It belonged to an international company «BritishAmerican Toasso" (BAT), which produces light in such well-known in the camp of smokers around the world, from the Kuril Islands to the Cape of Good Hope, marks, as «Kent», «PallMall», «Lucky Strike», «Java ". In 2002 the factory had produced 20 billion cigarettes.

The company is located in Lahti, near St. Petersburg, where the next cigarette complex built warehouse.

Factory "Cres Neva", one of Russia's leading processors of raw tobacco, was founded in 1998. Then, the international tobacco group «Standard Commercial» acquired the unfinished plant from a representative of the defense industry JSC "Kirov Plant" in Gorelovsky district of Leningrad region. By investing in the construction and equipment company 18 million dollars, «Standard Commercial Group» has opened Russia's first factory for the production of "blow up" or expanded stem, which is used to produce "lighter» («light») cigarettes. Until that time, tobacco streak cigarette factory purchased abroad.

Other old St. Petersburg tobacco production has long been abolished and forgotten. Since the late 1990s, more polluting. True, thanks for the tobacco companies that no one has said.

Almost the only cigarettes, then coming on the market, was the "Space". It is worth recalling how many countries were involved in the manufacture of these cigarettes is very low quality. The "Cosmos" was the Austrian filter rim Austrian, French cigarette paper, Bulgarian or Indian tobacco, packaging boards Finnish, English and German film cellophane ribbon breaking.

The peak of enthusiasm for space theme cigarettes became "Soyuz-Apollo" who were born after the pilot flying the American "Apollo" and Soviet "Union" in July 1975 (although they appeared in the USSR, but not in the U.S.). Cigarette company released "Phillir Morris» with the participation of the tobacco industry in the USSR. Then in five cities in the former Soviet Union: Moscow, Leningrad, Kishinev, Baku and Sukhumi - established licensed production of "Marlboro". Truly - a space has no boundaries!

In 2004, in St. Petersburg had a few tobacco plants: in addition to "Petro" is Bat-Petersburg, nab. Sinks, 11, former "Rotmens-Neva", "British American Tobacco St. Petersburg", 3rd Cavalry Lakhta, 38, "Cres Neva" Volkhonskoye Highway 4, ZAO Philip Morris pluralism, Volkhonskoye Highway 7. All of them were members of the association of tobacco product manufacturers Tabakprom. There were also a few specialist shops selling tobacco, tobacco shops including a network of "snuffbox" (25 distribution centers). Tobacco products sold numerous kiosks.

In 2005, in St. Petersburg began to finally get rid of the many stalls surrounding the station. Cigarettes sold in these stalls all day and night units, packs and individually.

years on a former factory Semenov produce meat grinder and sausage factory equipment. Who is Semyonov, who is Max Gelts or even more, Clara Zetkin, nobody remembers. And few people remember what happened as recently as the early 1990s.

July 5, 1991 St. Petersburg government announced the introduction of stamps for sale smoke. Older people remember about the siege, reporters pounced on the government (well, not all, of course - mostly smokers). That headline in the newspaper "Smena" of 11 July: "My friend, leave a smoke! And in response - silence ... He forgot otovaritsya coupons. "

Began the same shortages of tobacco a year earlier. August 11, 1990 smokers blocked traffic on Nevsky Prospect, making it clear that jokes with them are bad. In the city there was a wave of tobacco riots. Then head of the Leningrad City Council a non-smoker AA Sobchak failed to find a peaceful solution to the problem, but to sate demand from Leningrad tobacco was not his best.

From 8 July to 5 August in full force left the factory workers to rest them. Clara Zetkin. July 15 began a collective leave of their colleagues from the factory to them. Uritskogo, which was to end on August 19. Produced at a factory that last cigarette, "Boom," "Flight," "Kronverk" and "Cosmos" still got the summer to the shops and, of course, in the pockets of smokers. But in order to buy tobacco had to stand in long queues. Many people today remember the queue in a tobacco shop on the 7th line of Vasilevsky Island, which is lined up on the escalator exit the metro station "Vasileostrovskaya" and dragged along the street.

Generally, in the 1990s has become a tradition to close cigarette factories in the summer - this time of year is especially felt air pollution.

Recently, there are good books, aimed at combating smoking. As rightly observed Svishchev T., author of a killer named "Loved tobacco - ahead of cancer," if there were cigarettes in a pack of ugly low-quality paper with names such as "ulcer", "Atherosclerosis", "Myocardial infarction", "Brain stroke ", the number of smokers would be diminished. If I had my way, I would be attracted to writing the names of cigarettes a particularly vicious matershinnikov have lost as a result of addiction to tobacco and lung or leg, along with members of the lost tobacco and authorities have lost all sensitivity. They have something to say. Give, give them to reflect on the names of cigarettes! And then I had to say something. For example - "Cough number 6" (light). Yes, that's my colleague and first reader of this book YN roundabout looks over his shoulder and offers his name: "consumptive", "Dream of tubercular," "End delay", "Atherosclerosis", "Ischemic", "Ulcerative" " hallucination "(ladies). Plenty of room for imagination for those wishing to practice in here wit no limits. Offers better to send to tobacco factories.

However, smoking from St. Petersburg continues to attach great importance to the impermissible. A smoker's health and say nothing - then let each speak with him myself. And talk seriously. And the sooner the better. For it may be that with myself and not talk if you continue to smoke, in spite of the Ministry of Health warning, no word on Botkin, who, dying at age 57, said: "If I did not smoke, it would have lived another 10-15 years. " Fine words, worthy to print them in batches, so that smokers have been happy to read in a minute smoke break.

St. Petersburg and peterburzhenki smoke cigarettes, cigarettes, pipes. October 10, 2002 in our city organized the first Russian company to connoisseurs of cigars. The founders of the society became general manager of Grandhotel 'Europe', Elmar Grief (Germany), manufacturer of Dominican cigars Jacques Melkonian (Switzerland, according to Grief - is "the best producer of cigars in the Dominican Republic") and Arsen Gasparyan, founder and publisher of the first Russian cigar magazine " Hecho A Mapo ". In the opinion of the gentlemen founders, the company aims to revive the forgotten traditions and noble style of salon culture. The culmination of cigar evenings - an elegant dinner at a restaurant Grandhotel. Beyond the walls of the hotel, this experience has not spread, and formed a mixture of tobacco Melkonyan cigars with brand Grandhotel "Europe" a wide range of smokers do not know. Even the existence of almost none of St. Petersburg had not heard. That's good.

Accident, but remembered the way the strings "of the poet-love of truth" Igor Irteneva:

I wear a jacket with stripes or, say, pants in a cage, get a cigarette from Pont Or, say, a cigarette.

On the "Pont" September 6, 2003 was held in St. Petersburg an international tournament in slow pipe smoking on the "Cup of Peter" (who else?). Home (do not know - the field? Room? Smoking room? Like and do not know whether they were on their pants in a cage) took first place by tightening the idea beyond belief. Defeated guests went home to practice on.

Stories are examples of when a person who was smoking a pipe or cigars, lived to very old age.

Winston Churchill would not hear about the dangers of tobacco use: "If the newspapers will write about what we need to quit smoking, I'd rather give up reading." It is written entirely in the spirit of Churchill, which is the envy of the non-drinker and non-smoker once said: "I drink a lot of little sleep and I smoke one cigar after another, so I'm at two hundred percent form." We must however admit that the former prime minister of England, having smoked his long life of about three hundred thousand cigars - a rare example of longevity among smokers. We wish the members of the St. Petersburg club cigar lovers and sympathetic good health. As well as confidence in their abilities and capabilities in excess of what had Churchill, put out the last cigar in the age of 91. "Collect my cigar, and I will start a war with you" - he said.

Churchill smoked cigars to twelve a day, but a war for the extermination of cigars he won 1st chancellor of German Empire Otto von Bismarck, without doubt or hesitation killed, like Churchill, fifteen cigars daily. "Smoking a cigar - it is divine," - said the Frenchman Victor Hugo, was the company referred to an Englishman and a German (as they did not know). They were joined by American Mark Twain who said on behalf of fellow addiction: "I, like everyone else, my cigars distinguish the brand, not to your taste." And have been and are experts on all continents, which are featured on cigar silk ribbon encircling a cigar; tape used to cigar no stained gloves and my fingers are not turned yellow and smelled of tobacco.

But it is, it seems, other times, and the ranks of smokers aristocratic thinning, and Churchill and Bismarck had long been a poor harvest. In 1999, the producers of the James Bond films have stated that smoking it will no longer be a bad example for young people takes. February 7, 2005 were forbidden to smoke in public places, even in Cuba - a country where until recently smoked one in four, and the image of Comandante always associated with constant cigar in his mouth. March 1 is forbidden to smoke everywhere in the kingdom of Bhutan. In Italy, no longer smoke in restaurants - a terrible ordeal for our rights! Annually from smoking worldwide die 5 million. The image of the Russians until the "look" with a cigarette rather than without it. I wonder how many more decades must pass (centuries?) Before in the history of tobacco in St. Petersburg will be putting an end?

Sailors (true sailors) will never throw cigarette butts into the sea because the sea - is the grave of sailors. We extend the analogy to the land and Tremble. Look again after a young peterburzhenke throwing a cigarette butt under his feet, and after she did it, watch it, of course, quite different eyes.

Case - tobacco. Once said so haulers. Brad knee-deep in water, they, as it became deeper and tried to hold the pouch up and up, and when the water was chosen "for tobacco," they'd say: it is - tobacco. Expression is not forgotten. Today, as they say in those cases where the hopeless, the situation is hopeless, dismal situation. And rightly say. Future of the tobacco does not. He has a history. This is the story of the disease from which people once cured. I tried to make this story not too sad, for a laugh, as you know, it's easier to part with its past.

Finally - the board of those who looks into the Internet more frequently than in the book. They also have something to read on the topic of interest to us. The most famous portal network www.no-smoking.ru. Here are collected from various sources, numerous reports about the dangers of smoking,

provides a list of instructions and drug nicotine replacement therapy and provides answers to burning questions that ask smokers not venture out loud: Is it true that "light" cigarettes are less harmful, how effective coding, etc. In the "Memorials" can be found Congratulations to those who had quit smoking, for example, a hundred days ago, or - shudder to think! - As many as two hundred.

The website www.no-smoking.ru smokers can enjoy plenty of pictures of victims of addiction, finished with those same authorities to leave. The spectacle is not for the faint of heart. But is designed for those who just can not imagine to what is such a senseless, dangerous for human health (his own and others), the absurd, unfashionable and expensive lesson - smoking.

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History of Marlboro cowboy cigarette advertising Marlboro. Inside and out.

2011-09-01T04:47:00.001-07:00

In the United States of America published a book "101 most influential non-existent person." Its authors - Jeremy Salter, Allan Lazar, Dan Karlan and - tells the story of the most influential fictional characters. What do you think, who is leading the list, the most popular myths of our time? Oddly enough, this is none other than macho native of America, the famous Marlboro Man, who became something of a national symbol of the United States. His name he inherited from his famous Count, a military genius, a talented politician and diplomat John Churchill - the first Duke of Marlborough. The creator of Philip Morris brand was confident that his product should be different refined, but having sufficient weight to the title. For the idea had not far to seek: in the middle of the 20th century a very popular figure in the world was a prominent politician, Winston Churchill, who compared with the famous Count. Winston Churchill was born November 30, 1874 in Blenheim Palace, the ancestral estate of the aristocratic family of Marlborough (Marlborough).

Blenheim Palace family of Marlborough

Philip Morris had in mind the noble sound of the word, but that's writing itself was too complex and cumbersome - Marlborough. Because he decided to get rid of a little blood - cut a word, removing not pleasing to him a letter. Since then the brand «Marlboro» to cut off the end of the beginning of the procession on the planet.

However, all attempts to gloss and meet certain "elite" image - nothing more than a publicity stunt, which was coined by the best experts on public relations. The thing is that these cigarettes are initially directed their attempts at advertising the fair sex. "Soft as the breeze in May," in the 1920s, the tobacco industry products under the name "Marlboro" placed emphasis on the equality of men and women who follow fashion trends of emancipation. In the 1950s Philip Morris began to think about the need to change course. Not too popular brand tried to save his position, trying to avoid the disastrous results of actions of scientists. The thing is that at that time were released research data Luther Terry, under which he claimed a strong link smoking with lung cancer and chronic bronchitis. Such disclosure has long been feared all the tobacco corporations. And as it turned out, not without reason: in connection with an introduction to such information in 1953 in the U.S. for the first time the history of cigarettes significantly decreased their consumption. Of course, thinking about the health of ordinary American citizens, no one was going. The fact that cigarettes cause great harm to health, the owners of tobacco factories and heard, without any research, but do we know a lot of businessmen who care about something besides the well-being of themselves and their own family? So in this case, the actions were quite predictable. Tobacco companies immediately tried to refute this information, trying to convince Americans of the unreliability of research, and when such a move has not led to expected results, are recklessly accuse competitors in that they produce more harmful varieties. Of course, a large proportion of the charges were accounted for cigarettes, while products with the filter is completely harmless. At that time it was believed that these cigarettes - exclusively female domain, because brand "Marlboro" in this case was left on the horse. However, due to the reduction in cigarette consumption in general, Philip Morris might well fail, but because he urgently needed to teach American males to think that smoking cigarettes without a filter is not shameful. From now on, ladies' tobacco products were to become universal.

In order to cigarettes Concern «Philip Morris International» painlessly and without loss went to unisex, of Chicago was hired by a leading expert on the advertising business - Leo Burnett.

Already at that time he was known as the creator of the popular advertising characters, among them - Jolly Green Giant (obviously, later to become the prototype of the notorious Shrek), Charlie Tuna, the elves and cat Kibler Morris (Is this coincidence by chance the name of the cat family and the founder of the brand " Marlboro? "). Leo Burnett seriously thought about the status quo and made an important decision. We had finally and irrevocably destroy the old image of tobacco products for "ladies, penetrating flavor which confirms the fidelity of male proposition that" Marlboro "- is an aristocrat among the cigarettes." And these things meant to make a difficult act to bright symbol of masculinity. At that time, the images should have been much more than was the result: Burnett believed that on the TV screen to appear brave war correspondent, battered life "sea dog" who loves extreme high-altitude construction. However, the first images concocted - "cowboy - a tamer of the prairie" - conceived an unexpected success. On this basis, and was built which brought such an incredible advertising campaign results.

But the story of the transformation in men's ladies' cigarettes was not so simple: the events that take place behind the scenes, was forced to sweat as the most expert in advertising, and the founder of the concern «Philip Morris International». The fact that in the beginning, Philip Morris is not so much like the idea of Burnett. Determined to find out how it is realistic and voplotima in life, he turned to a group of researchers. Their work is not pleased: it turns out, in the United States at that time remained only about 3,000 professional cowboys. Morris did not believe that the average office worker will associate themselves with such idealistic advertising character. However, the language in Burnett was suspended fine, and psychology, he knew perfectly. Adman was sure that the person needs something bright and fairly remote, so inaccessible, far and near - the image to which it can aspire to. Manly squint bright eyes, bronze tan, sharply defined cheekbones, striking curved field hat, and, of course, the smoke, which is a winding stream tends upwards, the blue sky above the sun-desiccated earth canyon ... In fact, this image - something like a Jungian archetype, firmly entrenched in the minds of many millions of viewers in front row: "Smoking - it's cool."

And Burnett was able to bring these prospects to the administrator: he still managed to break the wall of mistrust, and the guys agreed to a die-hard cowboy image. With this sale «Marlboro» already for a year have grown so much that moved from the last place (then production Concern «Philip Morris International» took less than 1% market share) in fourth in the ranking of sales of tobacco products worldwide, becoming the cigarettes champions. Of course, at that time was not yet known, that filter cigarettes also generate significant health hazard. But there is no particular confidence that it could at least someone would stop if a person has (even on an unconscious level) the decision to destroy yourself, stop it from doing so no one can.

Rumor has it that marks the success was due not only to the way a cowboy. Some experts argue that the case - in particular the composition of cigarettes (which contain urea), conveniently packaged at the time became a sensation (flip-top for the first time appeared on the shelves and was designed to advertise the brand - was required to get a pack from his pocket to open it ) and design (white, like an arrow pierced in red). However, the image of the conqueror of the prairies by chance took first place in the aforementioned book "101 most influential non-existent person" - he trusted in him wanted to be like. The famous Marlboro Man confidently asserted on television that cigarette filters are not able to have any influence on the taste of tobacco (which is actually not in any way is not true): "The filter is not getting between you and the taste." At the same time the creators of advertising forgot to mention that its presence leads to the formation of fairly unpleasant and unhealthy smoke. And it was natural, because the production of cigarettes with filter produces more profits, because the filter material is much cheaper tobacco use (especially if you imagine the volume of products produced). In addition, the filter is able to clear the smoke, changing its flavor, and therefore can be used for the manufacture of cigarette tobacco, low-grade.

Why cowboy believed took his word for truth? It plays a major role psychology of thinking people. In the United States, this image embodied a local spirit, the symbol of the conquest of the world. He was able to hit home, recalling the very same guys who once conquered the wild prairie. Brutality and heroism - that was the basis of an advertising campaign, which was able to reach the hearts as representatives of the beautiful, and the stronger sex, as blacks, and South Americans. And it is no coincidence, since most of the conquerors of the prairies were black or Hispanic. So even the fact that all the "Marlboro men" - whites could not play a significant role here.

Cowboy turned to us, full of confidence: "Welcome to Marlboro Country." The legendary hero of the famous advertising shone in all its glory: it is distilled through the wild herds of horses, the prairie full of dangers, its stunning turbulence flow of the river and rocks, through which move beyond the power even to each mountain goats. But all that he was overweening. Why? According to one very simple reason: in the pocket of a cowboy always lay red and white tutu «Marlboro». Several generations followed him, having learned lights a cigarette and feeling in this little enclosed to his power and glory. These poor guys would like at least a minute to enter the country of rabid Mustangs to feel absolutely free.

Because the images of "sea dog", the builder and others like them put on the backburner. It was decided to concentrate on the conqueror of the prairie. First, the shooting as cowboys were invited well-known male Centerfolds. However, this idea was defeated - they could not even imagine how and what the parties come to a horse to climb on it. Their successors were no less fun: almost perfect vivid image of a brutal man in sun-bleached jeans, heavy boots complemented sad ... Spurs, who were put on upside down. As a result, before the advertising agency was assigned the task is quite clear, is not ready to compromise: should find a real cowboy in Texas or Montana. Which was filled with "a bang".

In 1955, Burnett has decided to "mark" of Marlborough: the hand of the conqueror of the prairie began to show off a tattoo visible in the form of a brand. It has also become the subject of many jokes, but by the sitters. Thus, the known story of one of the actors that make up ahead of filming was applied for three minutes, and a tattoo - not less than three hours!

In 1962, the image of Marlboro has been added another significant stroke. Burnett purchased the rights to the script of the film "The Magnificent Seven" with a single purpose - to advertise the product. This has been added capacious frazochka: "Come to where the real flavor of America, come into the country," Marlborough "!".

Since then, the image of Marlborough rose to such unimaginable heights, that the dangers of smoking and was uncomfortable hint. These cigarettes are now praises in a variety of contemporary songs, for example, "Fort Minor" ("Cigarettes"), earrings ("Invasion"), "Fletlayn" ("In Your House"), "block party" ("Song for Clay" .) A surprise was found hidden advertising "Marlborough" in the film by Leonid Gaidai "Sportloto-82" and "Ivan Vasilyevich Changes His Profession," in the movie by Eldar Ryazanov, "Office Romance".

The infamous "cowboy death" (as did this expression, we will explain later) on the top firmly ingrained in the neighborhood of the most successful advertising images. A cigarette concern "Philip Morris" and still occupy the top row of the most popular, and accordingly, and buy up. Because it is not surprising that when in 1971 the U.S. Congress issued a filing with the Federal Telecommunications Commission Act, which prohibits advertising of tobacco and its products on radio and TV, the cowboy has become such a replicable manner in the advertising of other results of human labor. This is not evidence of his volatility - after all, on television we've never heard a single word from his lips. So to say that he "did not like so-and-so" and thereby betrayed their beliefs, we can not. Cowboy was equally unmoved, gazing thoughtfully into the distance while emitting an incredible self-confidence. It is this image and is associated in our minds with silent smokers.

In 1966 he was made famous movie about a country, "Marlborough". This idea was invented in the early sixties, the above-mentioned agency "Leo Burnett," but only in 1964 it acquired the same type, under which he was brought before us. On the screen appeared a courageous cowboy, a true macho, and it was surrounded by wild American prairies. To date, heavy smokers and the researchers of this issue even started a heated argument, unable to figure out which of the models appeared in this famous movie. After Marlboro cowboy role in those days not only played lazy. Thus, at different times of the famous conqueror of the prairie portrayed baseball players Jim Patton and Charlie Konnerli, actors and models Darrell Winfield, Brad Johnson, Dick Hammer, Bill Dutra, etc.

Another interesting movie «Marlboro 80's». Appearing on the background of open steppe, a cowboy, it is important zasunuvshy hands in his pockets, ceremoniously close to the audience. He is not looking at them, but somewhere over their heads - the conqueror of the prairies occupy a much more important idea than an appeal to their audience. He thoughtfully plays the harmonica. But not for long cowboy delights us with his presence - his name is prairie, and the dark silhouette of far removed, to setting sun. Brutal Marlborough stops and throws up his hat, as if shouting to us: "I am free like a bird in heaven."

No less well known video advertising «Marlboro Light»: free from worries and serious thought cowboys dashing gallop on horseback across the river, romantic vzmetaya sheaves spray. They wield a lasso if to throw a rope around his neck gullible consumer.

In the nineties, videos of dreamland "Marlboro" appeared in the CIS, but cigarette advertising on television was soon banned in our country. But it would be naive to believe that this image will be forgotten. At various times he was mentioned in the song: Paula Cole "Where did all the cowboys?" Mylene Farmer "California", Damian Marley and Kipress Hill, "Buses with hashish." Especially vivid reminder of the successful U.S. advertising image became famous film Simon Uinsera "Harley Davidson and the Marlboro Man." The genre is action packed with elements of comedy. What explains this movie? The action of "Harley Davidson and the Marlboro Man" takes place in the near future at a time films - in 1996, the same United States of America. The plot is plain highly. Biker Harley Davidson and the Marlboro Man, the modern Robin Hoods, they heard that their friend, bar owner, a former rocker, threatening big trouble. The owner of the bank wants to seize illegal institution, shamelessly raising the rent for. Harley and Marlboro are outraged by this - they want to rob a bank collectors. But the lack of information has always been one of the biggest disasters: in an armored car friends are not stacks of dollars and a huge batch of newly invented drug "Crystal Dream". So Harley and Marlboro are in the attention of criminals from the protection of a corrupt banker. When a gang of thugs kills a close buddy of the main characters, they are in the name of honor and justice are beginning to retaliate. The main interest of the films are high-speed bikes, live, dynamic and hard-boiled action advanced weapons.

The large budget allocated to the shooting by "Metro Goldwyn Mayer", allowed to earn a good movie among the counterparts in the genre. It differs in an indescribable sense of humor and the participation of famous actors of the nineties: Mickey Rourke, Tom Sizemore and Don Johnson. But despite the fame part, box-office success of the film did not come. A picture with a budget of $ 23 million was able to collect only $ 7 million in U.S. box office. According to critics, the whole thing - in a bad acting and plot a standard, which is replete with numerous lyapami and stamps. However, whatever they may say, after reel of film to video has become very popular among bikers, having acquired the status of a cult film.

But the film is the film are different. Taken not only of films glorifying the image of the cowboy and the claim of Marlborough as a brutal male with a square jaw, a symbol of American individualism. Out and movies who wanted to open people's eyes to the dangers of smoking.

JAGGER JNR SMOKES ON STAGE

2008-03-20T09:32:00.001-07:00

Mick Jagger’s son James must have needed this crafty cigarette to calm his nerves as he made his stage debut. James, 22, became the first actor to spark up on a London stage since the smoking ban was introduced last month. Only last week his father’s fellow Rolling Stones Keith Richards and Ronnie Wood flouted the ban by puffing away at the O2 Arena, the former Millennium Dome.
But there was one difference between the two incidents – James had special permission to smoke, as it was vital to his acting role.
Jagger Jnr, a smoker himself, was undoubtedly grateful for the concession as he braved his preview night on Tuesday.
James, who turned 22 on his first night, said of his smoky debut: “It was quite funny, especially considering all the fuss with my dad’s band. He’s proud of me – not for smoking, but for getting up on stage.”
Richards and Wood certainly felt smoking vital to the artistic value of their performance at the O2 last week. A spokesman for the band insisted at the time that smoking was “an integral part of rock ’n’ roll”.
But the O2 Arena management company was still reprimanded by Greenwich Borough Council and warned that, if the smoking continued, they stood to pay a £2,500 fine on behalf of the Stones.

Philip Morris has introduced new cigarettes Bond Street Special and Next Slim

2008-03-20T09:28:00.000-07:00

Philip Morris Sales & Marketing Company has introduced new lines of Bond Street and Next cigarette brands into the market.New Bond Street Special cigarettes are presented by three tastes - Rich, Mild and the lightest taste variation Bond Street Special Fine. The new line is designed to fit the segment of the most popular filtered cigarettes within 10-16 Russian rubles Bond price bracket. Introduction of these cigarettes into the whole market of Russia is to be in September of this year, although Philip Morris planned to do this in 2007.
“The consumers’ reaction on the new conception and a new cigarette design have inspired us to make the right decision to introduce the line into the Russian market, - said Inna Poluyanova, the chief of Philip Morris Sales & Marketing trademark group.”
Bond Street Special is a premium series of Bond Street cigarette brand.
, Beside Bond Street Special, Philip Morris Russia launches new variation of NEXT brand - NEXT Slim brand represented by two tastes: NEXT Slim Lights and NEXT Slim Super Lights.The trademark NEXT has won a prize and is a champion of the prestigious national trademarks competition due to the modern conception of cigarettes in the popular price segment.
Today the share of the NEXT cigarette brand constitutes 8% in the cheap cigarettes market, while the share of the whole segment in the market amounts to 20%.The designed of Bond Street Special and NEXT Slim is worked out by high skilled specialists Stuart Eadie Design (the United Kingdom) and Tong McKnew (Switzerland).Frederik Shtahl considers the renewal of cigarette brands and trademarks by Philip Morris reflects the tendency of rapid development and changes occurring in Russia. Thus, Philip Morris in Russia may be viewed as the most dynamic branch of the company.

Smoke Smoke Smoke That Cigarette

2008-01-31T01:16:00.000-08:00

What smoking has given entertainment and popular culture?

Where would Hollywood be without the lingering plumes of seductive smoke that helped convey intimacy, contemplation, bravery, rebellion, companionability and independence… or a mixture of some or all of these? What would the likes of Eric Clapton, Keith Richards and Joe Strummer do to convey that same sense of effortless nonchalance towards their craft if they were not able to have the ubiquitous cigarette dangling from their mouth, or propped in the machine head of their guitars. And if the smoking bans begin to make an even greater impact on our habits, will the audiences of tomorrow lose a whole language of rich symbolism? Voyager and The Big Sleep where cigarette smoke was not just an essential and beautiful part of the cinema but also, clearly stood for sex. When Sharon Stone crosses her legs in that famous scene in Basic Instinct and taunts her interrogator with “What are you going to do? Arrest me for smoking?” – will audiences of the future wonder why he hasn’t already done that? The symbolism and semiotics of smoking in the 20th century must be decoded. We should ask ourselves whether we might be in danger of losing a useful prop in the 21st.This is not a celebration of smoking or indeed a condemnation of it, rather it is a look at the special part cigarettes have played in the popular culture of much of the 20century… and a chance to explore where the likes of Dave Allen, Albert Camus, Lauren Bacall, Humphrey Bogart, Winston Churchill, Bette Davis, Pete Doherty, Serge Gainsbourg, Clark Gable, Lew Grade, the Joker in Batman, Maigret, Princess Margaret, Jean-Paul Sartre, (the list goes on) would be without their little sticks of burning leaves.

Mizoram: cigarettes, tea, and the wild wild hills

2008-01-31T01:02:00.000-08:00

In the Mizo custom, when a girl likes a young man, she rolls a cigarette for
him, tying it with a strand of her hair. This is a quiet mark of special
attention, amidst the clamor of half a dozen people. The young man then makes a
visit with his friends, formally asking for the hand of the girl in
marriage.

Mizoram. The land I was born in, left when I was 6, and am returning to after 17 years. I was prepared for the journey: the dramatic change in scenery, the extreme change in food. What I wasn't prepared for was the colour of the sky.
We start at mid afternoon from Guwahati, 'gateway' to the north east. You can immediately feel the difference as we leave the river plains of Assam and head into the hills of Meghalaya. Meghalaya, where the clouds come home ... but that's another story. We stop at Shillong, the state capital, for the night.

'Mizoram' literally means land of the Mizos (in Mizo). They are a small group, living in the southernmost state of India's northeastern region, and some parts of Myanmar (Burma). Of Mongoloid extraction, they are supposed to have a close affinity with the Thais and the Burmese. Originally headhunting animists, they were converted to Christianity by Welsh missionaries about a hundred years ago.
Rahul is madly in love with the hills, and extremely impatient with anyone who is not. Thank goodness we are on a bus, he would have us cycling in! He may have the will and the spirit, but the body is after all, mine; and it certainly couldn't take such a trip. He says he wants to go to Samlukhai, my grandfather's ancestral village. Samlukhai literally means 'head hanging by hair'; and if the inhabitants are anything like the name of their village, I would rather give it a wide berth.

We catch the sunset bus from Shillong. Though this means we are going to miss a lot of the scenery, I am happy. For one thing, I like travelling at sunset. And I'll be able to sleep. Rahul was so excited about the trip I didn't get a wink last night. As we pass through the rolling hills on top of the Shillong plateau, a bit of Rahul's enthusiasm infects me.
We reach Mizoram early in the morning. I am woken up by the conductor gently shaking my shoulder. We troop out of the bus, bleary eyed and bushy haired. This is Vairengte, the border outpost. The police check the passengers and the bus for liquor. Mizoram has banned liquor, and smugglers try hard to supply a consistent demand.
The roads are narrow, the hills are steep, but there is a freshness, a feeling of space, a wildness that ... but no. Let Rahul sleep. Breakfast in the small township of Kolasib (I don't know what it means) and I come face to face with the food. Rice, with boiled mustard leaves and smoked pork ... interesting. The Mizos don't like spicy food, though green chilies are served with all meals. They seem disappointed when I don't take a second helping of rice. First time I saw the hospitality thing at a commercial eatery. The food is simple, but filling. Rahul is too busy looking around to eat. The people seem poor, but hardworking and happy.
It is a few hours before we hit Aizawl, and I find out that we are behind schedule. No one really seems bothered, though, least of all Rahul. Most of the passengers are heading home. The old lady in the seat next to mine occasionally smiles at Rahul's enthusiasm. I smile back. Finally, Aizawl. We enter the town through a steep pass cut into the hill. There is a large cross at the entry, built in memory of the many who have died there. Sombre.
We will be spending Christmas in a small village called Nisapui, and Rahul and I looking forward to that. But first, family. Hello, hello, hello, howareyou, finethankyou.... oof! But the wind is fresh, the day is young, and it is almost Christmas.

We'll be leaving for Nisapui tomorrow. It looks like we can't make it to Samlukhai after all.
Nisapui is not far from Aizawl, and will not take much time to reach. The taxi driver has to fill up the tank, and we buy petrol off the black market. Even though there are plenty of vehicles in the town, petrol is a scarce commodity, as it has to be transported all the way from the plains. We pass the cross, and are soon in the countryside. No traffic, no shouting, just the quiet sounds of a village preparing for Christmas. And, of course, playing vaguely on the wind, Eminem.
The evening meal is normally around sunset. After that, the older people sit around the fire and talk. Young men go 'nula rim'ing, courting girls in groups. At any given time there will be about half a dozen young men in a girl's house. It is a matter of embarrassment if a girl's house is empty after dinner. Though this practice is not very popular in the communities outside Mizoram, in the villages it is definitely alive. In the Mizo custom, when a girl likes a young man, she rolls a cigarette for him, tying it with a strand of her hair. This is a quiet mark of special attention, amidst the clamor of half a dozen people. The young man then makes a visit with his friends, formally asking for the hand of the girl in marriage. I am not too sure whether the practice is still around. Must find out.
We sit outside after dinner. Someone brings out a guitar and starts singing. A small charcoal stove is lit and we all sit around the fire.
There are times when life just rears up and hits you in the face. Everything suddenly looks different. Suddenly you are happy. Rested. Things don't really matter; the only important thing is being totally absorbed by the moment. Not going anywhere, not doing anything. Just being.

Cross-Cultural Smoking Etiquette

2008-01-24T03:16:00.000-08:00

Prague. Two local girls are sitting in a packed local cafe, drinking coffee and chain smoking. Two Americans at a table next to theirs start eating and politely ask the girls if they could stop smoking while they eat. The girls are visibly annoyed, but they do stop smoking. For the rest of the lunch hour, they talk about being fed up with foreigners who bring their healthy-living, assertive attitudes and impose them on the locals. Why don't they stay at their smoke-free homes, they said. The American guys were thinking in terms of "your freedom ends where my freedom begins."

Mind you, it is virtually impossible to find a smoke free restaurant in Prague and about one half of the adult population smokes. Unlike the US, smoking is still kind of cool here. Is it OK for a foreigner to ask a local to stop smoking in a place where smoking is allowed? What's a health-obsessed American to do?

Marlboro and Formula N1

2008-01-18T03:24:00.000-08:00

Marlboro is also well known for its sponsorship of motor racing, starting with its sponsorship at Formula One with BRM and the less successful Iso Marlboro-Ford in 1972, which the former took one win at the rain-trodden Monaco Grand Prix. It wasn’t until the 1974, Marlboro dissolved sponsorship of both teams and became famously associated with McLaren, which it took its first constructor champion and its drivers title for Emerson Fittipaldi, the team became successful through to 1978, which it went through its dry patch until under its new owner, Ron Dennis, it started to become successful again in 1981 through to 1993, with the departure of Ayrton Senna. Until its split in 1996, Marlboro sponsored McLarens has dominated F1 with Niki Lauda and Alain Prost as well as Senna taking drivers’ championship each year between 1984 to 1991, with the exception of 1987.

As well as this Marlboro sponsored Scuderia Ferrari as secondary sponsor from the mid 1980’s as a result of company president Enzo Ferrari, who refused to allow "outside" sponsor brands to appear on his team cars. After his death in 1988, Marlboro began to take over as the primary sponsor which they would be later officially branded as Scuderia Ferrari Marlboro. Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre-war and 1950s heydays, the team only achieving one pole position, one fastest lap and four podium finishes.

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort.
Penske PC-22 driven by Emerson Fittipaldi in 1993.
Penske’s car in 2007.Marlboro sponsorship in Champ Car (also known as ‘CART’ and ‘IndyCar’ at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro’s distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak. The team will retain the colour scheme, but the Marlboro Red replaced by a more orange-like red. Where ‘Marlboro Penske’ appeared on the side of the cars, ‘Team Penske’ replaced it.

Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 through to 1987.
The Marlboro branding gave rise to some of Australia’s most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C "Big Banger" Commodore of Peter Brock and Larry Perkins Bathurst winning fame.
As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rainey’s team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for. Also with a long history in rallying sponsorship, Peugeot World Rally team as well as previously to that Mitsubishi and Toyota, run with the iconic Marlboro livery, and in some GP2 rounds on the back of the ART cars Marlboro logos can be seen. Marlboro are generally credited as being among the most important of sponsors to the world of Formula-1 (and motor racing in general), having provided financial backing to countless young racers who may not have otherwise been given the opportunity to compete. In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.

The Marlboro Man 1954-1962.

2008-01-18T01:40:00.000-08:00

During the early 1950’s there were six filter cigarettes on the market: Winston, Kent, L&M, Viceroy, Tareyton and Parliament. Many American men considered filter tips effeminate, and together, these six brands totaled just 10% of all cigarette sales. Philip Morris had been making their non-filter tipped "Mild as May" Marlboro since 1924. The brand name had been picked from early trademarks that the original English firm had registered. Marlborough and Poland streets was the location of the first Philip Morris factory in London. In 1936 a red ‘beauty’ tip, meant to hide those tell tale lip stick smears, was added to the line. This "beauty tip" line extension was advertised with the slogan: "to match your lips and fingertips." Men thought Marlboro a brand for women or sissies, and in 1954 sales were less than one quarter of one percent–a brand with a dim future. With little to lose, Philip Morris decided to name a new filter tip cigarette Marlboro. Beginning May 1954, Marlboro with a recessed "selectrate filter" was test-marketed in Texas.

Cecil & Presbrey, a small advertising agency who’s main asset seems to have been the Marlboro account supervisor, who just happened to be the son of the Chairman of the Board of Philip Morris, was responsible for the initial Texas newspaper ads. Packaging was the new crush proof flip-top box, which looked pretty much like it does today, except that a solid red color wasn’t used. Leo Burnett was the head of the advertising agency that was awarded the Marlboro account in November 1954, and he thought that the red and white stripes looked pink, and that the pack had an effete look. At Burnett’s request, Philip Morris switched to a solid red chevron. Burnett had asked his employees to identify a masculine image, and one of his copy writers suggested a cowboy. A stock photo of a cowboy was dug out of their files, and the phrase "Delivers the goods on flavor" added. This first Marlboro Man ad was used in the Dallas/Fort Worth test beginning January 1955. Burnett decided that men other than cowboys, men who were tough but with a polished air about them, could also be rugged Marlboro Men. With a simple military tattoo inked onto the back of his hand, the hunter, gardener, sailor or pilot became Marlboro Men. The tattoo supposedly signifying an adventurous past, became the Marlboro Man’s signature until replaced by a "Marlboro Country" cowboy in 1962. The Magnificent Seven movie music you are listening to was sequenced by Mr. Gary Wachtel. Philip Morris purchased the rights to Elmer Bernstein’s classic movie soundtrack, The Magnificent Seven, in 1963. This superb Academy Award nominated score was then used as background music for their Marlboro TV commercials. Jingles plus the music from the Magnificent Seven .

Marlboro-You get a lot to like 1955-1962.

The first Marlboro Men weren’t professional models, just good looking guys. These men came from all walks of life—garage mechanics to white collar businessmen. Each had one thing in common: they were tough looking with a worldly, successful air about them. The first was a US Navy Lieutenant. Later, advertising executive Leo Burnett’s own art director was used. However, the most successful were pilots. Little wrinkles around a pilot’s eyes made them particularly appealing to both men and women. The newspaper ads produced by Leo Burnett for the Texas test were also used when Marlboro began to go national. The advertising campaign opened in New York, Chicago, and Los Angeles. The Marlboro Man took New York by storm, and Marlboro quickly became the number one selling filter tip cigarette there. Sales went from the 18 million Marlboros sold in 1954, to 6.4 billion in 1955.

Lady Marlboro 1957-1963.Beginning with his first cowboy ad in January 1955, advertising executive Leo Burnett gave Marlboro Filters an exclusively male personality. Positioning the new brand to appeal to just one half of the smoking population was considered risky. As it turned out, though, this was the right decision. Marlboro sales for 1957 were 19.5 billion cigarettes, up from almost nothing in 1954. However, sales slowed in 1958 because of an anti-smoking article published in Readers

This article was the first public documentation of just how bad cigarettes were for the smoker’s health, and how ineffective most filters were. The Kent Cigarette is a high filtration brand, and the only cigarette Readers Digest felt had a worthwhile filter. Kent sales rose dramaticly, while Marlboro sales leveled off at 20.7 billion cigarettes. Philip Morris executives decided to keep Marlboro filters a full-flavor brand, but did improve the filter. Another change was that Leo Burnett was allowed to produce TV commercials featuring Julie London singing "You get a lot to like with a Marlboro," and a few magazine ads picturing women in Marlboro country.

D. W. Lights up Marlboro Country 1970’s.

Five or six times a year rancher Darrell Winfield would receive a telephone call that sent him to majestic "Marlboro Country." Pictured in the classic advertising campaign more often than any other Marlboro Man, Mr. Winfield’s bushy mustache, the fine crow’s-feet around his eyes, plus a noble chin, made him a genuine 1970’s personality. Once, he was invited to attend a Chicago party. Winfield had a good time, but he really didn’t care that much for city life. What the Marlboro Man did enjoy was shooting the bull with cronies while passing around a bottle of brandy. Yep, a tailgate party held in a dusty rodeo parking lot was truly Marlboro country. This real life cowboy owns a horse ranch in Wyoming, roped steers in rodeos, and modeled for Philip Morris.

Cowboy Marlboro NOW!